Friday, May 11, 2012

What’s your story with your brand?

When you launch something. No. Let me correct that, when you do something for your brand, as a marketing manager or brand manager, or whatever. What do you want to achieve? More market share? More sales? More people to benefit from the aphrodisiac your company have created?

Whatever your answer is I am really not that interested. The question I want you to think about is, what do you hope to achieve for yourself? Chances are you want to bulk up your resume, your number of successful marketing case studies. All fine and good. Just remember that when you have done that marketing plan and executed it? You no longer own it. It’s no longer your plan. It’s no longer in your control.

The marketing ecosystem of distributors and consumers and competitors now owns it. And by default writes the story for your resume.

What will they write for you?

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