Wednesday, May 23, 2012

Where is your sincerity showing?

If you keep showing up, helping, understanding, offering a solution sincerely you would probably earn a relationship with your consumers. They may actually call you a friend.

It doesn’t sound very difficult but most marketers like to think about the commercial side of things and thus forget the connection part of the brand. When you do that – think too much of the commercial side – you lose your sincerity, which is the currency of relationships.

What are you spending on?

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