Create, don’t convert.
It’s likely that it’s easier to develop a marketing plan to convert a competitive user. And probably sounds a lot sexier to your big boss who knows nothing about marketing. Dig enough information about the consumer and your competitor and make some smart guesses. Launch. Throw in the price off, have your promoters say some not so good stuff about your competitors and viola, see your sales increase.
How about this? Seek new users. Go create. Make something. Build a new market. Uncharted territories, I know it’s scary. But if you don’t try this, you will always be dividing the small piece of pie with your competitors. And that isn’t going to make you full.
Are you hungry enough to create?
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