Tuesday, May 15, 2012

What’s your culture?

Your brand needs to be built around a culture that it believes in. This culture permeates the way the brand talks and behaves. More than that it gives what your brand communicates depth and excitement. It isn’t just the ads that will show what your brand is all about. It’s the way the people who peddle your brands that adds layers to this personality, this culture.

Culture is built when a group of people have deep beliefs of what the company stands for. They are willing to risk the gory for the glory and the havoc for the fun in creating this culture.

Building a culture takes guts and commitment. It starts with a belief.

What do you believe in?

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