How small can it be?

It is always helpful to think of a very small subset of the segment you want to target with your product or message. As small as you can define it. Now paint a picture of this subset of your bigger market. Know everything about this group.

Yes, I know you are worried you won’t have critical mass but don’t worry about that yet. There is time to worry about that later. For now, get every insight about this smallest subset. This insight will get you your core fans and you can always expand later with common denominators, with other subsets of your consumer segments.

How big can it grow?

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Would you like to change?

Changing your dream is not a disaster. You have been changing dreams since you were young. Just because you became an entrepreneur doesn’t mean you gave up the right to changing your dreams.

What is your new dream?

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Can you make a crystal ball?

As long as you are committed; facing challenges breeds clarity. From the clarity you can grow creativity. Keep jumping over more and more hurdles and soon you will be in the flow. You will get the rhythm of what it takes to just skip over them. In that flow, you will create more solutions. All you have to do is keep running and jumping over the hurdles before the rhythm appears.

How committed are you? 

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What is the way out?

Disaster after disaster can disorient you. Amidst this disorientation, do your best to detach from your preconceived notion of what is success and how things are supposed to be. Then in a seemingly plan-less, irrational way; do new things and poke the box. Keep trying new things that others may not even endorse or understand. But for you, it is a way of discarding your notions and breaking away from the chains that drown you. You are opening new doors and seeing new things from different angles. You are letting the light in. 

When you do this, remember to enjoy yourself. Have fun and embrace the challenge. It is difficult to learn to be in the moment. One thing that can help you is this - realize that if you are at your worst, as you can be now; it is a liberating experience. Facing your worst fears frees you from the claws of not knowing. Now you know. Now you are free to move forward. 

In the cycles of rising and falling, this is but one of them. Embrace your misfortune and let it float you up.

Have you found your freedom?

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What did you forget?

Remember things you have done well before you became big (or bigger). For example, being able to take more risks when your business was a lot smaller. There are more things to risk now that you are bigger, but not taking the risk could be the riskiest thing you can ever do.

Is it anxiety you are feeling?

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What else do you need to expand?

As your business expands, your mind should open up to new learning and new knowledge too. A level of skills and knowledge that is more suited to your size now. Take the measurements of your competitors. Have a set of standards where you can measure your competitor and yourself. Otherwise, you will never know if you are too small, too in the middle or too big when compared to the market. Then apply the principles that work for your size. But first of all, expand your mind to a new way of playing when your league changes. Otherwise, you will be missing out on growth opportunities. 

Are you levelling the playing field?

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Are you seeking to win?

You can win if your enemy is weak. That doesn’t mean you are strong. A stronger enemy can defeat you. But if you are so strong that no one dares to challenge you, then you have achieved wining without fighting.

Seek to strengthen yourself before you focus on others. 

Are you seeking to be undefeated?

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