Would it keep you down?

“Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired, and success achieved.” – Helen Keller.

Will it propel you?

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What are you presenting?

Are you trying to sell an idea? Change a perception? Propose a new method? Then you are not presenting. You are selling. That mindset is very important when you walk into that boardroom. If you think I will present this, you are just a showman. There to act and craving for applause. But if you think, I am a salesman. I am here to sell. I want them to buy my whatever. You are a salesman. Think clearly who you are and what you want to do - big difference in its final result.

What are you selling?

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What helps you overcome?

Grit helps you overcome challenges. Challenges help you develop grit. If you can keep that cycle going long enough eventually success in overcoming challenges becomes second nature.

Do you have what it takes?

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How much potential do you have?

“Continuous effort – not strength or intelligence – is the key to unlocking our potential.” – Winston Churchill

How do you succeed?

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What is your intention?

In all your campaigns, bear in mind the “Law” of Unintended Consequences. It has 3 possible outcomes – unintended benefit, unintended setback and perverse result.

That is why thinking through is so important.

What do you want to achieve?

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Who’s the enemy?

External enemies are easy to determine and fight. They are out there. They disrupt you, they want you dead. Internal enemies are a far different story. They share the same roof, pretend to swear the same oath but they fight you, they disrupt you. They probably want you dead too.

Purging them cost a lot more than exterminating the external foe. But the cost of keeping them is suicide.

How many of your hands are tied?

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What’s their profile?

Privacy will always be an issue. Hence, we need to question the authenticity of the profiles being mined. With privacy being an increasing issue to deal with and hyper-targeting being the trend, eventually mass marketing may offer better returns. Not just returns in terms of yield but in terms of less reputation and regulatory risks.

Who are you targeting?

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