What does winning mean?

When you work in a company, it is important that you understand what does ‘winning’ mean in the company. Of course, the easy answer is money. Or profits. But beyond that how does the company defines winning? Or how it views itself as being successful? Match the answer to your values or what you value. This will lessen your cognitive dissonance of joining a company that stifles you.

It will also help you play the game in such a way that you win by helping the company win. Think about it. Unless you know what winning means in the company, how can you contribute positively?

What does it take to win?

Let us help. Call us now at +60378901079 or visit us at roar-point.com

How do you find balance?

Balance is a very “in” word. It especially likes to be banded around work and life.

I am not sure if there is a formula to finding balance. But I can suggest an inspiration for finding the balance that may lead you to tipping to the right balance.

The answer may lie in our daily experiences – hunger and fullness, tiredness and alertness, being active and inert, boisterous and subdued. How do you find the balance? When you are mindful, you adjust. When you are not and you tilt over to either side, there are consequences. These consequences make you rethink and you adjust.

You can call it “Go with the flow”, you can name it “Being mindful.” Whatever it is, balance is achieved by doing. Not talking.

Who’s the scale?

Let us help. Call us now at +60378901079 or visit us at roar-point.com

Who wants to win?

Contests are great for creating excitement. Might even attract some new users. But sometimes it can attract the wrong crowd. You get contest hunters or professional contest participants instead of genuine users to participate.

One way to neutralize these professional participants is to make the contest so exciting that genuine users will want to take part. It takes a lot to move the real users. It takes even more to move the potential users. So work harder on your contest mechanics and yes, prizes too. Don’t bother if it is too small or too low in quantity. When you get a mass of people taking part in your contest it will drown out the professional contest participants.

Professional participants as they are will always be attracted by prizes no matter how small. They hunt down contests. They feed their Brobdingnagian greed with even the most Lilliputian of prizes.

Who loses in your contests?

Let us help. Call us now at +60378901079 or visit us at roar-point.com

Who does your consumer want to be?

Your consumer may not want to be the person you want them to be. Or do the thing you want them to do. Now everyone can be Ronaldo doesn’t mean everyone wants to be Ronaldo – some people love to be Ronaldinho.

When digging for the holy grail of insight, you need to truly understand what your tribe wants and needs? Its aspirations and fears. You start with them and if that’s what they want and it can really position you uniquely in their minds; then take that position.

Taglines don’t come out from thin air. It starts with your tribe, taking into consideration your competitors and what your brand can truly deliver.

What does your consumer want to be?

Let us help. Call us now at +60378901079 or visit us at roar-point.como?

How hard can you hit?

Worth another watch even if you have seen it before. I suppose, what Rocky says works for people as well as for brands.

“Let me tell you something you already know. The world ain't all sunshine and rainbows. It's a very mean and nasty place and I don't care how tough you are. It will beat you to your knees and keep you there permanently if you let it. You, me, or nobody is gonna hit as hard as life. But it ain't about how hard you hit. It's about how hard you can get hit and keep moving forward. How much you can take and keep moving forward. That's how winning is done! Now if you know what you're worth then go out and get what you're worth. But you gotta be willing to take the hits, and not pointing fingers saying you ain't where you wanna be because of him, or her, or anybody! Cowards do that and that ain't you! You're better than that!” – Rocky Balboa (2006)

How much can you get hit?

Let us help. Call us now at +60378901079 or visit us at roar-point.com

Who defines your company?

Is it the board of the company who have big discussions about brand direction every financial quarter, or is it the aunties who gossip about whether your claims of no artificial flavourings, no added MSG and no whatever is true?

Get real. Get relevant. Speak to your consumers now and then. Get to know them - not in your sterile rooms but on the dirt of the wet markets. The image you want may not be the ingredient they care.

How is your company defined?

Let us help. Call us now at +60378901079 or visit us at roar-point.com

Are you the only one who cares?

Is your company so ingrained into culture, that it would be a big shock to consumers if it one day went bankrupt? Or would it be forgotten and it's just another article in the newspaper?

Striving to be ingrained into the community’s culture is one way to create an enduring brand. You will need to work hard to build trust via great quality. Staying relevant to your users. And being loyal to your consumers and not your cash.

Does your consumer care if your company goes down? 

Let us help. Call us now at +60378901079 or visit us at roar-point.com