Friday, November 22, 2013

Who defines your company?



Is it the board of the company who have big discussions about brand direction every financial quarter, or is it the aunties who gossip about whether your claims of no artificial flavourings, no added MSG and no whatever is true?

Get real. Get relevant. Speak to your consumers now and then. Get to know them - not in your sterile rooms but on the dirt of the wet markets. The image you want may not be the ingredient they care.

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