Wednesday, May 25, 2011

What rituals do you have for your clan?

Rituals formalize important events in clans and tribes. It adds meaning to the status of the member in the clan or tribe.

In some parts of the world, the coming of age means the teenage boy has to tie vines to his ankle and jump off tall trees, head down first. We pay to do this. But for the boy, once he succeeds, he is considered an adult. And with it all the rights and privileges that comes with being an adult.

Weddings and funerals are also rituals to signify certain journey in one’s life witnessed by the clan. These rituals are important as a form of recognition and as a rites of passage.

The clan that you are building via your social media efforts - what rituals are you using to welcome members? What rituals to recognize effort to help you propagate your brand?

How are you formalizing inclusion?

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