Tuesday, June 11, 2013

What fieldwork have you done?



We have seen this with not just newbie marketers but veterans as well - marketers making far too many assumptions about their consumers. The newbie don’t know any better. The veteran just thinks what they need to know, they already know.

A marketer should be out there in the market, understanding the market. Not in the boardroom.

What makes a marketer?


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