It’s always a good idea – important even - to cross check your brand’s personality and the tone and manner in which the language in your communications uses – be it an ad or wobblers.
Hugh MacLeod drew a piece with this quote back in 2006, “If you talked to people the way advertising talked to people, they’d punch you in the face.”
In my opinion, it is still a very relevant quote to a lot of marketers.
Are you offending people?
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