Are you smart enough to shut up?

You can’t affirm and assert your own superiority unless you have done the hard work to have the skills, knowledge and wisdom to back up them up. You know you run the risk of being exposed especially when you shoot your mouth off with more than you can back with true substance.

Are you wise enough to know understated superiority?

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Will you end up taking longer to arrive?

There is so much pressure to deliver the numbers that most business people end up doing what is easier, shorter and cheaper. As long as I deliver the numbers now, it doesn’t matter what happens years later. It is exactly this short-termism over years that contributes to the drag in a company’s progress. Too much focus on the short-cuts rather than the commitment in creating a long-term solution or system that works makes that drag (which you can fight for a while) a dead weight that drowns you.

Will you end up paying more than you can afford?

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Would you listen more?

Whenever you hear someone quote you cases and data to help with your business, resist the urge to deflect the examples and data as not relevant to you or that they are unlike your case. Especially when they come from people with experience, more than a few cases are quoted and the data reliable. That primal reaction of being defensive will not help your cause. It doesn’t solve your challenge. Being defensive gets you no solution.

Better yet, ask better questions. Ask more about how is this relevant? Why is this similar to your case? Your end objective should be to seek to understand and solve your problem. Not win an argument but your problem unsolved.

So, what if you win?

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Will you point the way?

There will come a time when you need to stop exploring. Yes, one of an entrepreneur’s strength is being creative. But at some point, you need to commit to the one point you want your team to go. Commitment is also an entrepreneur’s strength. Commit to a destination and then have the team row with you with vigor. That vigor from the team comes when they know you are committed. When you change the destination and/or the direction too often, it signals to them you haven’t got a clue.

Will they abandon ship?

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Do you really want to change for the better?

There are many opportunities that appear as stumbling blocks, more work, hard work and even unnecessary work. But these are things that makes you leap into the next frontier. Except they don’t have the bells and whistles that make it apparent to you. They can be a SOP that is WRITTEN, a real marketing plan that has segmentation and targeting done right and in writing and not just a flowchart, a coherent marketing communications plan that solves a marketing challenge instead of one dependent on a key person’s verbal brief.

These opportunities are there to help you grow. Growing takes effort and yes, there are painful work. Perhaps, that’s why they call it growing pains.

Are you jumping when you need to?

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What is your product?

If your product is delivered by a person, your product is a service as well. Don’t just look at what your consumers are consuming. Look at how it is being delivered to them as well.

What is your service?

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What do you fight with?

You can’t gain clarity if you don’t fight your own assumptions, wrestle with your own beliefs and tackle your own experience. Especially when new data and facts present themselves. There is a time to self-reflect and gain new insights.

Who would you wrestle today?

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What’s your opinion?

Everyone has an opinion on branding and marketing. Every Tom, Dick and Harriet is a brand strategist or a marketing strategist now. But not many can hold a substantial opinion that can weather the process of a good discussion much less debate.

The sad truth is many refuse to do their “homework” before appearing as an expert.

“I never allow myself to have an opinion on anything that I don’t know the other side’s argument better than they do.” — Charlie Munger

Did you do your homework?

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What is the best outcome?

It’s easy to get immediate wins. It’s tougher making tough decisions that take commitment, make it appear you are losing with immediate gains. These decisions often buys you time and options in the long run.

Building your brand over the long run takes investments that may not show immediate results. Over time it builds brand equity. It increases consumer’s willingness to pay for your brand over your competitors. You have to start now no matter how small you think this move will be and stay consistent to it.

What’s the best outcome in the long run?

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Will it make a difference?

Decisions on marketing and branding are like decisions on your fitness, health and finance. Small decisions that probably doesn’t make a lot of difference now but in the long run stacks the odds for you.

Not saving the few bucks on a daily basis probably doesn’t make you poorer. Saving that few bucks on a daily basis also won’t make you richer. Skipping your 5x5 program on back squats, bench press and weighted pull-ups won’t make you weaker now. Neither will it make you stronger five days down the road. Likewise, not doing brand building work will not hurt you now, nor will it help you that much. But over time, these millimeters that you gain by making the right decisions will be the miles in between you and your competitors.

Can you see the difference?

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What are you overlooking?

If your business isn’t working, don’t just look at your marketing. Chances are there are underlying issues to solve in finance, human resource, logistics and the likes. One way is to look at where your business is vulnerable. What is making it performing less than optimal now? The lack of business (and the main reason you are looking at marketing is because you think, if I can market more my business will be better) maybe because the business is not running optimally. In this case, bringing more people to your door will kill you faster.

Did you focus on the wrong thing?

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What is right?

I hear this very often in marketing, branding and communications plan or tactic meetings. “There is no wrong or right.” First off, there is a wrong or right. There are benchmarks we can measure with, best practices we can follow, experience we can lean on to get the right answer. Even if, that is even if I agree there is no wrong or right, there is always a better answer. We need to be courageous enough to be held accountable for our work. “There is no wrong or right” is a cop out answer to move forward so that you can’t be held accountable later.

Which is better?

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Where is the great wise one?

To develop your own wisdom that relates to your industry takes reflection and insight. No one can give it to you. You need to earn that wisdom. It comes with time, most definitely. You can surely depend on the wisdom of mentors but those are theirs. You include them into your own “system” while dependent on their answers and seeking your own. Over time with enough mistakes, the way you respond to those mistakes via reflection, you gain insight. The cumulation of these insights give you wisdom.

Who is the great wise one?

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Where would you stand at the end?

Do IT so well that no one else can copy you. “IT” being anything you choose to be great at. Notice I didn’t say good. That is your competitive advantage. In life or if you are marketing some stuff.

To be great at something may seem tough to do but I assure you. It’s not that difficult. Consider this, not many people have the tenacity and courage to be great. It’s tough work, half your competitors are gone. It takes time, another half of your competitors are gone. In this long hard work, you compete against yourself. When you win, you against your competitors too. It builds a moat around you. No one will come near you, no one will or can compete with you.

Is great that tough to do?

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Who’s better?

It takes awhile in life (mileage may vary) for one to realize, competing with yourself is the most challenging. That’s why most people choose to compete with someone else. They have someone else as their benchmark. Way easier to see what other peoples’ strengths and weaknesses are and then compete against that. Way tougher to turn the mirror towards us and face the ugly self. Admitting that, this is what I need to do, here is where I have to improve, here is what I need to stop doing.

Don’t score the wrong goals. This is life. Not a game.

Who are you competing with?

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What should vary?

Success leaves traces and these traces can be a common approach you can use. Sometimes we call these principles. Doesn’t mean it is suitable for everyone but it does mean it can be used as a guideline or general rules.

Does it mean if you follow it with surgical precision success will chase after you? Probably not. But it does mean now you have a set of principles you can follow. What differs is the approach. That is where you as a manager comes in, looking into the differences and the similarities and then prescribing the best way forward.

What should be the same?

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Why are you doing this?

You need one focused reason why you do what you choose to do. Then you can measure the commitment against the reason you chose to do it. You can measure if it is worth it at the end. All other reasons are secondary and bonuses. Don’t get sidetracked when you decide what to do. Focus on the one reason. Then decide whether you want to do it or not.

Why would the other reasons matter?

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Do you love the dark?

Most people focus on the light at the tunnel. Sure, it gives us hope. Keeps us going. But don’t ignore the long darkness in the middle. It is this stretch that makes you grow.

Did you ignore your growth?

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What can bring success?

Heroes and heroines who succeed bring heart to everything they do. They turn up, do the work and don’t complain. They don’t rely on motivation and inspiration. They do what they need to do when they need to do. Keep on keeping on and completing the work. That makes them heroes and heroines and that makes them succeed.

Who can succeed?

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