Where would you stand at the end?

Do IT so well that no one else can copy you. “IT” being anything you choose to be great at. Notice I didn’t say good. That is your competitive advantage. In life or if you are marketing some stuff.

To be great at something may seem tough to do but I assure you. It’s not that difficult. Consider this, not many people have the tenacity and courage to be great. It’s tough work, half your competitors are gone. It takes time, another half of your competitors are gone. In this long hard work, you compete against yourself. When you win, you against your competitors too. It builds a moat around you. No one will come near you, no one will or can compete with you.

Is great that tough to do?

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