Increasingly the data is revealing that most of your buyers are non-loyalists. For example Byron Sharp’s 60:40 rule i.e., 60% of your sales are coming from the top 40% of your consumers which means nearly half your sales (40%) is coming from the 60% switchers and non-loyalists. McKinsey’s data reveals similar findings i.e., 42% will stick with you and 58% are tempted away.
Perhaps it’s
time to convince the switchers.
Where are the additional sales coming from?
Let us help. Call us now at +60378901079 or visit us at roar-point.com
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