The best way is obviously to do market research to find out how loyal your consumers are to you. But many companies without this data just assume that they have a lot of loyal consumers. Hence, they invest heavily in loyalty programs.
Not all
categories are “loyalty” driven. If your brand belongs to a category where it
is shopping driven, then you may want to rethink your investment in your
loyalty program.
Are they
switching?
Let us help. Call us now at +60378901079 or visit us at roar-point.com
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