Monday, November 15, 2021

Are they loyal to you?

The best way is obviously to do market research to find out how loyal your consumers are to you. But many companies without this data just assume that they have a lot of loyal consumers. Hence, they invest heavily in loyalty programs.

Not all categories are “loyalty” driven. If your brand belongs to a category where it is shopping driven, then you may want to rethink your investment in your loyalty program.

Are they switching?

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