Thursday, November 11, 2021

How did they know it is you?

An element becomes distinctive and an asset to you when it is linked synonymously with you and recognizable. That loud guffaw that could be heard 10 doors away. That gait. That dressing style. Similarly with brands. That logo, that font, that visual element that is uniquely yours. Your brand identifiers. That tone & manner.  A brand owns distinctive brand identifiers through continuous association & awareness. Repeat until it becomes synonymous. Until it signals your brand. And then repeat some more.

Perhaps somethings shouldn’t be changed. Well, at least not too often or until they know it is you.

Are you recognizable?

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