Tuesday, November 16, 2021

Do they know you?

A sizeable number of business owners we meet focus on the bottom of the sales funnel. We don’t blame them. Sales and immediate returns are an important part of keeping the business running. We liken an overwhelming focus on this to picking the fruits off a tree. Eventually the fruits will be depleted.

Put more focus on the top of the funnel. Awareness and considerations are very important aspects in the consumer purchase decision journey. We liken this to fertiliser for the plant. It provides nutrients for future growth. Research has shown brands that are in the consideration set are twice more likely to be purchased. Which means it makes your bottom of the funnel work a lot easier too.

Are they considering you?

Let us help. Call us now at +60378901079 or visit us at roar-point.com

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