A sizeable
number of business owners we meet focus on the bottom of the sales funnel. We
don’t blame them. Sales and immediate returns are an important part of keeping
the business running. We liken an overwhelming focus on this to picking the
fruits off a tree. Eventually the fruits will be depleted.
Put more focus
on the top of the funnel. Awareness and considerations are very important
aspects in the consumer purchase decision journey. We liken this to fertiliser
for the plant. It provides nutrients for future growth. Research has shown
brands that are in the consideration set are twice more likely to be purchased.
Which means it makes your bottom of the funnel work a lot easier too.
Are they considering you?
Let us help. Call us now at +60378901079 or visit us at roar-point.com
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