What about job satisfaction?

Of course, profit is important. Without profit, the company ceases to exists. But being the most profitable won’t keep you going for long if there is no overarching purpose of why you exist. Why you do what you do. The one thing that takes you through the mundane, the painful, and the dreary of daily work. A purpose needs to guide your pursuit.

This purpose that guides you and wakes you up when you have made all your money. This purpose that guides your company and keep it going for years to come.

Are there other considerations beside money?

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