Monday, June 21, 2021

Should you have less?

After some success, it’s common for companies to want more. After all growth means more, right? More products, more product ranges, more SKUs, more distribution, more everything and more. But growth can come from culling too. Growth can come from doing less because strategy isn’t just about where you want to do business. It’s also where you choose NOT to do business.

Learn from both the evergreen and deciduous trees. They shed their leaves so they can grow bigger and better. Some totally according to the season, some gradually in the case of the evergreen. But they grow by shedding their leaves and in accordance to what the tree can sustain and grow. Imagine the tree growing more and more leaves every year without shedding any leaves.

Do you want more?

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