Every time we tell clients and prospects that they need to be well distributed in a traditional sense i.e., brick and mortar, they tend to say they are available online. That’s as accessible as it gets. And we agree.
What some do
not get is that, accessibility means anywhere that the customer can find you
and expects to find you. Seeing you everywhere signals something about your
brand besides being able to buy it. Sure, the distribution costs and trade
terms must make business sense. But all else being equal, getting widely
distributed is being accessible to the customer as and when they want. Beyond
that, it’s a signal of brand dominance.
Are you there when they need you?
Let us help. Call us now at +60378901079 or visit us at roar-point.com
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