Friday, April 1, 2011

How do you create conversations?

How does a brand create great conversations with its consumers?

Be a good listener. While you want to sell, people only buy when they trust you. That trust comes in the long term when you listen to what your consumers are saying. Whether through your FGDs, quantitative research, observations, feedback or your customer service hotlines. 

Prepare for conversations. To prepare for conversations means you need to know who you are talking to. To understand that respect is gained when you know the innuendos, subtleties, interests, fears and everything that makes your consumers human and individuals rather than the demographic and psychographic you defined them.  

Ask questions that allow people to reveal themselves. Then you are allowing people to talk to you. You have an open invitation to their minds and behavior. 

Conversations aren’t the statements being articulated. They are the space and pauses between the questions and statements.

What chat starters have you seeded today?

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