Thursday, April 21, 2011

Social media isn’t free?



Most clients get excited about social media because they have heard two things. One, it’s free. Two, it’s easy.

Nope. That’s not true. Just because you have a Facebook account and a Twitter doesn’t mean it is easy for your company.

Social media isn’t free. And it’s not cheap. Consider these – social media takes a lot of time. Planning takes time and specialist to help you takes fees. It takes commitment of resources behind the plan. It also means financial commitment for personnel – internal and external to manage it.

Management, maintenance, moderation. Who’s going to devise the strategy? Managing the plans and strategy takes time, money and effort. That sounds like a lot of money to me. You need to maintain the hardware and the heart ware. Social media is about relationships, so you will need people to moderate the conversations. Sounds like head count to me.

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