If you keep showing up, helping, understanding, offering a solution sincerely you would probably earn a relationship with your consumers. They may actually call you a friend.
It doesn’t sound very difficult but most marketers like to think about
the commercial side of things and thus forget the connection part of the brand.
When you do that – think too much of the commercial side – you lose your
sincerity, which is the currency of relationships.
What are you spending on?
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