If you are a small and medium business, don’t worry about your competitors. Worrying instead about your brand’s obscurity. All else being equal, your problem is almost one of awareness.
Who else knows you?
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Is there something that is absolutely legal and ethical that your competitors won’t do? They may be supposedly accepted practices of the market that are waiting to be broken so you can stand out. They may be things that people in your industry cringe at. But your target isn’t in the industry. Your target accepts these supposedly “cringey” things. They make you stand out.
Why don’t you do it?
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Selling something involves two very long marathons. The first marathon is making it. Take your time to make a product or service that is worthwhile for people to part their hard-earned money for the true value that you deliver.
The second marathon is the marketing part of it. Don’t focus all your time on the making that you don’t invest enough energy and money into marketing it. People need to know this wonderful product or service you created for them.
You need to focus on both.
Do you know you are in a marathon?
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Don’t ask, "What is the cheapest way to be noticed?" But ask "How much does it cost to get X number of people to know about me?" Cheap is not the objective.
How cheap is cheap?
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Business ideas are great. Wanting to make a difference is great. Starting right is important. It’s not impossible even for bootstrapped business. The most detrimental is when you are knee deep in challenges and seeking a way out. And you know you need to fix the business foundation. There are no U-turns now. The costly mistake is that you are listening to the wrong people. Get your advice from the right source at the start.
Who can you learn from?
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A brand’s value, growth or demise lies in the hands of brand owners. They can drive it to grow for centuries or decades and still stay strong like Coca Cola (founded in 1886), Disney (founded in 1923) & McDonalds (founded in 1940). It’s not by happenstance. It’s by deliberate painstaking planning and process. And the reason why the brand is valuable is because the brand owners invested in the brands over the years.
How much are you willing to put in?
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Every new brand comes with a cost. It needs to be nurtured before it can yield returns. If it needs so much tender loving care than you care to think, then think again before you start another brand. Do you really need another brand to draw your attention and energy from the real deal? Have you considered the cost vs benefits?
Creating is the
easy part. Maintaining, that’s heavy. That’s a lifetime commitment.
Should you
stop?
Let us help. Call us now at +60378901079 or visit us at roar-point.com
