Friday, March 18, 2016

Are you getting better?



 
“If you only do what you can do, you'll never be better than what you are.” – Master Shifu in Kungfu Panda 3.


Seriously, get out of your comfort zone. Simple but not easy. But I suppose getting better has a price.


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Thursday, March 17, 2016

How do you know they are trying to con you?



One protection you have against people trying to fool you is to educate yourself on principles. Doesn’t matter what field it is. Just educate yourself on the principles. Every method that works goes back to a few tried and tested principles.

To know if something works, ask yourself what principles are these based on?

If they aren’t based on any solid principles, chances are they are gimmicks.

Of course, even con artists use some principles themselves.

Want to separate the wheat from the chaff? Be able to tell cheese from chalk? Educate yourself on the principles.

How do you know if t is a gimmick?

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Wednesday, March 16, 2016

How committed are you?

Don’t be squished like a grape. Doesn’t just apply to walking on the road or karate.



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Tuesday, March 15, 2016

How can you be positive?



“Everything can be taken from a man but one thing: the last of the human freedoms -- to choose one's attitude in any given set of circumstances, to choose one's own way.” - Viktor E. Frankl


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Monday, March 14, 2016

What do you think your brand is?



“A brand is no longer what we tell the customer it is – it is what customer tells each other it is.” – Scott Cook.


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Friday, March 11, 2016

Is it still working?



Of course I like the idea of “search and reapply.” It works. Sometimes.

If you reached this year’s objective with your campaign, your brand would have transformed. Multiply this with 5 years (or however many years you fancy), you will get a brand that is very different.

The next progression may not be applying what has always worked. Of course, you the brilliant marketer already know this.

Do. New. Things. It’s scary. But it works. Sometimes.


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Thursday, March 10, 2016

Would you write every day?




“If I am a boss and I have time like you, I can write every day too.”

No you won’t. You will be doing a bunch of other crap, hanging out in your café, watching YouTube videos and posting junk on FB.

You don’t write because you don’t like writing, you don’t have the discipline and you own six trash bags of excuses at your disposal. It’s not because you don’t have time or I have more time.


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