Friday, March 11, 2016

Is it still working?



Of course I like the idea of “search and reapply.” It works. Sometimes.

If you reached this year’s objective with your campaign, your brand would have transformed. Multiply this with 5 years (or however many years you fancy), you will get a brand that is very different.

The next progression may not be applying what has always worked. Of course, you the brilliant marketer already know this.

Do. New. Things. It’s scary. But it works. Sometimes.

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