What would I tell SME marketing managers?

Think small, gain more.

That’s what SMEs with small A&P budgets should do.

Forget about waiting for the big budgets. The owner is too nervous and you need to show it works.

Make your small budget work. Create a small win. Then ask for more investment. Make more wins. You have to love the process. Otherwise it will kill you.

What you want is progression no matter how small.

Are you focusing on getting a little better?

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How did you develop that habit?

You probably developed some bad habits – at work or personal life – due to circumstances or most probably ignorance.

Now that you are older and wiser, it’s time to make that change.

Why would you continue to suck?

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Can marketing and branding kill you?

Marketing and branding are great for companies.

But it isn’t going to solve all your problems. Diagnosing your problems with clarity and the right prescription will solve your problems. Sometimes it involves improving the marketing function. At other times, it involves strengthening your brand.

For example, an array of factors can cause sales volume to be low. Maybe you have an inferior product that is the result of inferior production workers, which could be due to low wages that you pay. You aren’t going to fix this with improving the marketing function and strengthening your brand.

Are you keeping it in perspective?

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Is this a thought?

Bosses have lots of thoughts. They like to share their thoughts. Your job as a staff is to understand if it is a thought or a decision.

One you give your honest feedback, the other you need to act on.

Bosses, knowing what you say and share are important because not all staff can tell the difference. It can create confusion and wasted time. And it will.

Think through your thoughts. Don’t be lazy. Not all thoughts and ideas are great. Don’t hide the fact that you share to get feedback. In which case, curate all your rambling thoughts. Filter it before you share.

Have you made it into a decision?

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Have you got any love yet?

I wrote this blog almost 5 years ago. Imagine Facebook having a love button.

Worth revisiting the page.

Now you will know more about the feedback on your post.

So how much love have you been receiving?

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Have you built your armour?

Shorter than we are, lighter than we are, smaller than we are. But each probably stronger than you. Physically and psychologically.

Truly, it is what you do in the dark that will put you in the light.

In sports and everything else in life.

What’s under your armour?

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So I can’t quit?

Of course you can!

It’s OK to give up. But give up on the right things. Give up on things you cannot commit.

Choose something you can commit and go at it. Just don’t half-ass your work and expect to be good.

Show up, don’t complain, asks questions and never quit.

If you can’t do these, take a seat with the mediocre.

Who do you choose to be?

Let us help. Call us now at +60378901079 or visit us at roar-point.com