Wednesday, June 9, 2021

What should you stop?

The slowdown in business now allows you to take time off to rethink and get strategic clarity on your next steps. You probably already know this; but worth reminding. You don’t need to wait till the end of your financial year to start thinking. Any time is a good time to start.

Think through, what about your marketing plan do you need to revise? I would start with some form of market orientation as this takes time. Do some research on your market, your consumers, revisit your consumer segmentation. Do this if you have not done consumer segmentation for the longest time. Now as yourself, are there new and interesting targets within this segment that presents new opportunities? Are there targets that you should drop? Perhaps a better target has emerged that gives you opportunities for growth?

Looking into new market data, revisit my consumer segmentation and re-evaluating my target choices would be things I would start with during this lull.

What should you start?

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