Whenever you find that your plans are not working, go back to your strategy. It’s usually not the tactical parts that are at fault. Something is wrong with the strategy somewhere. Always diagnosis first, strategy second and tactics last. So don’t go fixing your product or pricing or ads when you haven’t diagnosed it.
Where did your
problem arise? How did it arise? Why so? Then do some research about it. Now
look at the consumer segments and the target and your position. Are all these
aligned? Only when you know all these should you ‘fix’ the tactical parts of
your 4Ps.
Retreat to your
strategy. See the bigger picture then execute.
How far ahead
can you go?
Let us help. Call us now at +60378901079 or visit us at roar-point.com
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