Monday, June 14, 2021

Where should you retreat?

Whenever you find that your plans are not working, go back to your strategy. It’s usually not the tactical parts that are at fault. Something is wrong with the strategy somewhere. Always diagnosis first, strategy second and tactics last. So don’t go fixing your product or pricing or ads when you haven’t diagnosed it.

Where did your problem arise? How did it arise? Why so? Then do some research about it. Now look at the consumer segments and the target and your position. Are all these aligned? Only when you know all these should you ‘fix’ the tactical parts of your 4Ps.

Retreat to your strategy. See the bigger picture then execute.

How far ahead can you go?

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