Tuesday, April 13, 2021

Do you want to be a monopoly?

I know, you will think this is tough. Of course, it is tough, otherwise everyone will be a monopoly. You will say it is illegal. Of course, it is. But if you can conquer a specific market that loves your brand, then essentially you have a “monopoly” over that market.

You have to be very specific about the market that you want.  Then make them love your brand. Start with your niche. All the other generic sections are over competitive and prices are at parity. There is no money to make there.

Does it always have to be a big market?

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