Friday, April 30, 2021

Have you caught up yet?

If you keep matching your competitors in all that they do, all you'll end up doing is being similar to them. Essentially, this is what you try to avoid when you do branding. Now you end up commodifying you and the category.

Try being distinctive. Be different.

When you and your competitors offer the same value, eventually you are training the consumer to buy on price.

How similar can you get?

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