Tuesday, July 5, 2011

How deep is your love?

Contacted and connected are two different things. 

All those big numbers and “Likes” you have on your Facebook are a great way to tell your boss you have done your job. But being able to be contacted by the millions isn’t the same as being able to be connected to the individual.

If your brand is building a relationship, then the depth of the one affinity to your brand is perhaps the best measure.

There is no button for that one person who is so connected to your brand to click.

Don’t worry about the breadth of masses; focus on the depth of the individual relationship. 

How are you allowing connection?

Let us help. Call us now at +60378901079 or visit us at roar-point.com

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