Monday, September 7, 2020

Are you a Skeptic?

Do not let all the new sexy terms seduce you away from what you should focus on. Learn the basics and the principles. Then learn to apply them. Get good at them and learn the lessons along the way. Old things are still being used now because they work. For example, the good ol’ marketing mix. Yes, your 4Ps. It’s been around for a while. Use it. And the advertising effect model? Yes, the AIDA model. It’s old fashioned but use it well, it works. 

Don’t give in to temptation. Stay the course.

Can you be Stoic?

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