Make sure it is a decent product. Doesn’t even have to be great – just do what it says it will do. Then make sure that it’s decently priced for what it says it will do. It doesn’t even have to be dirt cheap. Make sure it is easily available and make sure that people remember you when they consider that category of products or services. Then give them a reason to pick you up.
Yeah it’s basics of basics. But that’s where the screw
ups happen.
Which do you think you can do better?
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