Friday, November 8, 2013

Is the boy doing a soldier’s job?

Basics. But worth repeating.



Every medium is good at doing one thing well - newspapers, magazines, billboards, brochures, radio, TV, poster, postcard, shelf talkers, wobblers, whatever.

Use it for its primary strength in relation to your objective. 

If you want to get on TV and say what you want to say in your brochure, use an infomercial. Not a 30 seconds TV commercial. 

Don’t put on a billboard what you should be putting in your press ad.

You wouldn't use a pen knife to chop a tree. Nor a needle to nail a wall. Mediums are like our tools. Use properly it saves you time and meets your objectives.

Think clearly what do you want to say? Where is the best place to say it?

What’s the bare minimum you should know?

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