Wednesday, November 13, 2013

Have you done your homework?

People who have not done their homework for the plans they propose hate questions. They especially hate “why” and “how” questions. These two categories of question can only be answered well when they have done their homework. “Answered well” means not using management and marketing sound bites but clearly thought through logic.

Even the most well intentioned, properly phrased “why” and “how” questions put forward in the most docile tone and manner will make those who did not do their homework fumble. 

How do you plan to answer this?

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