Tuesday, June 21, 2011

Why is your map?



You plan for your brand. But what are you planning for yourself? It is easy to do a brand plan. Any fool can do one. 

But to do a life plan? That’s a scary one.

Maybe you don’t need a life plan. What you need is a “why” plan. 

Plans are for the faint hearted. Why is for the bold.

It’s easy to create a plan and hide behind it, but frightening to find out why.


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