Wednesday, June 1, 2011

What is a heartbeat to your brand?



You can think of a heartbeat as life. You can think of a heartbeat as time. Brands touch lives. Some are more evident. If you are a medical or nutritional brand it is clear the impact you make. If you are an automotive brake pad manufacturer, it’s clear to you but it may not be for the end user. 

In fact, brands change lives. Then what does life mean to your brand?

When you define that, will it add more depth to your brand's personality? Your brand's tone and manner? Add authenticity?

What difference will your brand make?


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