Friday, June 3, 2011

How are you revealing yourself?

Of course, some brands want to own a word. Some brands want to own a statement. Others a phrase.

Some look at successful brands and think I want to be like them. Nothing wrong with that so long as you continuously reveal yourself. What does that one word, phrase or statement mean to your brand?

Then what does that one word or phrase or statement mean to your consumers? How will it transform their lives? What does it say about them when they associate with you?

How will people justify their social intercourse with you? 

Is your positioning statement more a statement than a position?

Let us help. Call us now at +60378901079 or visit us at

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