Thursday, June 2, 2011

Can you manufacture a conversation?

I suppose you can. Just that it won’t be much of a conversation. There won’t be any depth in it. According to, a conversation is an “association or social intercourse; intimate acquaintance.”

Quite intrinsically, to have an “intimate acquaintance” you will need to undress your superficiality, and practice a nudity of honesty. 

I met someone who introduced himself as a “Conversation Strategist.” That kind of translated into “manufactured social intercourse” to me.

How enjoyable is your brand’s fellowship with its consumers?

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