Wednesday, June 15, 2011

What did your competitors just do?

Whatever that they are doing, do you have to do something in response? That’s the natural reaction isn’t it? Someone does something especially an adversary; we are programmed to do something. 

Perhaps the wisest thing to do is to follow the plan you have put forth. A focused and disciplined trudging of the march may yield you more distance than chasing after the little mosquito that bit you.

The closest a brand can get to the concept of “wu wei” is to stick to your orbit.

What is the nothing that you are doing?

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