Monday, June 6, 2011

How are you brutalizing it?

Is your positioning statement more a statement than a position? How are you taking that position? Why are you taking that position? What adjustments are you making on that position?

Interesting isn’t it? You write a positioning statement and suddenly when you are asked to take a position - which means to tattoo your chest with your cause and climb to the top of Vinson Massif and shout it out – you hide behind the statement.

And you churn out the banal and mediocre.

Dump that GPS. Take a position and defend it with excellence.

When are you revealing your cause?

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