Thursday, June 16, 2011

Do you only have one interest?



People often ask me why is this blog not just about marketing and branding since Roar Point is a branding consultancy?

The obvious answer is that wouldn’t it be utterly boring if it were just to be about branding and marketing. That’s one.

Secondly, branding and marketing is about people and people are interesting. What we do touches life and we should be rich like life too.

You don’t need to be obsessed with your work to be an expert. I doubt a solid tumor oncologist is obsessed with sarcomas, carcinomas and lymphomas only. He may actually like wine, be interested in existential philosophies and poetry too.

A brand expert that talks nothing but branding is poor at his work.

What are your multiple obsessions?

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