Wednesday, May 11, 2011

What joy have you brought?

We have all heard of share of wallet, share of stomach, share of throat, share of cabinet even. I am sure your brand has its own version of share you measure.

How many brands measure share of smiles? How much joy have you brought your fans?
Share of tears? Were you there when they needed you most? How can our brand be there in times of need? No, no, it’s not about replacement card in 24 hours. Think harder. 

Share of faith? How much do people trust us versus the newspaper man?

What share are you measuring?

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