Why aren’t apple chips selling better than potato chips?

If you are in the snacks business and believe what consumers tell you then you should be selling apple chips. But apple chips don’t sell as well as potato chips. 

I know if I order my favorite colonel recipe, I want it with the skin and all. Even when I know it’s not as healthy a choice. Do I know that it is unhealthy? Do I know how to make a better choice? What am I using to make this choice? My brain or my tongue?

Is it better to listen or observe?

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