Why do people remember the feeling but forget the words?

Try remembering a conversation from ten years ago.
 

The exact sentences are probably gone. But you may still remember whether you felt encouraged, embarrassed, respected or small.
 

Memory is strange that way.
 

Brands spend enormous effort perfecting words. Taglines, scripts, copy and claims. All important. But consumers also remember how difficult you were to deal with. How the staff treated them. Whether the product disappointed. Whether you solved the problem when something went wrong.
 

The words may disappear while the residue remains.
 

You don't always get to choose what people remember.
 

But you contribute to how remembering feels.
 

What are you leaving behind after the words disappear?

 

Let us help. Call us now at +60378901079 or visit us at roar-point.com