Is your promotion teaching customers not to buy you?

Imagine a shop that discounts everything on the last Friday of every month.
 

After a while, what would you do on the third Friday?
 

Wait.
 

Consumers learn.
 

Promotions are supposed to stimulate behaviour but repeated often enough they can train behaviour too. Buy one free one. Payday sale. 11.11. 12.12. Member weekend. Birthday month. We become so generous that full price starts looking like a punishment for people who weren't patient enough.
 

Promotions can create urgency.
 

Predictable promotions can create postponement.
 

This doesn't mean don't promote. It means understand the behaviour you are rewarding.
 

Your customer is learning from you every time you change the price.
 

What have you accidentally taught them?

 

Let us help. Call us now at +60378901079 or visit us at roar-point.com