Thursday, August 13, 2026

What happens after someone notices your advertising?

a tall metal pole with a sign on top of it

Congratulations. You got their attention.
 
They stopped scrolling. Saw the billboard. Watched the video. Perhaps they even laughed.
 
Now what?
 
Can they remember your name?
 
Do they understand what you sell?
 
Can they find you?
 
Is the product available?
 
Does the website load?
 
Does anyone answer the phone?
 
Marketing people can become so obsessed with getting attention that attention itself becomes the objective. But being noticed is only useful if something productive can happen afterwards.
Imagine spending a fortune inviting everyone to your party, then forgetting to tell them where you live.
 
Great invitation though.
 
Where are you sending all that attention?



 
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