A restaurant thinks it sells food. The customer may be buying somewhere comfortable to talk for two hours.
A hotel thinks it sells rooms. Someone else is buying a good night's sleep before the biggest presentation of her career.
A bank thinks it sells mortgages. A young couple thinks they are buying their first home.
We define businesses using categories because categories are convenient. They help us organise competitors, calculate market share and prepare very impressive charts.
Consumers don't necessarily live inside our charts.
They hire products and services to do things in their lives. Functional things, emotional things and occasionally things they cannot quite articulate.
Understanding what business, you are in is useful.
Understanding what business your customer thinks you are in may be considerably more profitable.
What are people really buying when they give you money?
Let us help. Call us now at +60378901079 or visit us at roar-point.com
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