Someone succeeds and suddenly everyone becomes an anthropologist.
We study the colours. The packaging. The menu. The advertising. The store format. The social media. We identify all the things the successful competitor is doing today and diligently begin copying them tomorrow.
There is one small problem.
What you can see today may not be what made them successful.
Perhaps it was a distribution decision made seven years ago. A supplier relationship nobody knows about. A product they spent ten years improving. A culture competitors cannot photograph.
By the time success becomes obvious enough to copy, its source may already be somewhere else.
Copying the visible part of success is like buying the same running shoes as the marathon winner.
Nice shoes.
How many kilometres did you run this morning?
Let us help. Call us now at +60378901079 or visit us at roar-point.com
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